April 19th marked the start of National Park Week 2025, an annual celebration of America’s national parks! The official National Park Service (NPS) theme for this year’s festivities was “National Park Playlist”—celebrating musical connections to national parks and the American story. Over the course of the week, we published fun and engaging content across Facebook and Instagram to spotlight the daily themes presented by NPS.

Daily themes put the spotlight on individual musical genres, such as pop, classic rock, and nature sounds, while the NPS encouraged content creators to put a spin on things by using alternate meanings of the provided genres. Pop music? More like popular parks! Classic rock music? There are some pretty cool rocks to check out at Mammoth Cave NP! Heavy metal? Saugus Ironworks NHS knows a thing or two about that.

Over the course of Park Week, our social media content across Facebook and Instagram reached more than 135,000 unique users and saw engagement rates higher than both the retail and nonprofit industry average benchmarks. Additionally, our online shop saw a 5% increase in sales and a 28% increase in traffic coming from social media over the previous week. Check out some of the content featured above, and be sure to follow America’s National Parks on Facebook and Instagram!