[vc_row][vc_column][vc_empty_space][vc_column_text]In 2016, Eastern National embarked on a bold new strategic plan. The objectives were ambitious, and the terrain was unknown, but we were ultimately successful in achieving our Central Strategic Challenge: Strengthen Eastern National’s Foundation to Accelerate Mission Delivery and Growth. Our organization’s foundation is stronger than ever, and we are now equipped with new tools and data that will bring new capabilities for us and our partners. To that end, we are pleased to announce that we will be extending our strategic journey beyond 2019 as we continue to complete select key objectives.
The remaining key priorities we are pursuing will bring continued improvements to our business operations, helping us meet the needs of our partners and park visitors. Our Grow Sales Evaluation, for example, has helped us develop actionable tactics that we have already begun to implement across the organization. Taking a thoughtful approach to growing sales has helped us plan for sustained, long-term success, which in the long run means increased support to our visitors and partners.
The coming year will bring a significant investment in Eastern National’s technology with our new Point of Sale system and planning for a new partner donations portal. The new portal will streamline the partner donation request and distribution process, helping us accelerate mission delivery. We are also looking forward to implementing the second phase of our America’s National ParksTM brand implementation and continuing to grow Outer Banks Forever. For regular updates on these and other key initiatives, keep an eye on the ENformer.[/vc_column_text][vc_empty_space][/vc_column][/vc_row]