In May, we launched the America’s 250th Signature City Travel Campaign. The campaign connected people to experiences in America’s five 250th Signature Cities —Philadelphia, Boston, Charleston, New York City, and Washington, DC. We developed a landing page hub that provided America’s 250th interpretive information, national park events, other events in close proximity visitors can explore, a unique downloadable discovery map, and great offerings in-store and online for those who signed up for our email list. The custom maps (pictured here) were developed to highlight NPS sites as well as various museums and city landmarks to inspire travelers to plan their perfect America's 250th experience.

From May through July, as a result of the campaign, web traffic doubled to americasnationalparks.org. Through our America’s 250th digital storytelling, we’re glad to have been able to Extend the Experience for national park and history lovers, reaching nearly 1M viewers nationwide to enhance the visitor experience through engaging storytelling. Head over to our Signature City webpage to learn more and explore each of the five cities.