Two great new Passport To Your National Parks® products were launched in FY25 — the revised and rebranded National Parks Scrapbook Kit and the 2026 Passport Wall Calendar!

Both of these additions to the Passport family saw successful launch campaigns in-store and on ShopANP.org. The digital launch campaigns consisted of strategic social media content paired with cohesive email marketing. The Creative Team followed their Product Launch Formula to build a successful online campaign for each of these product releases.

For the Scrapbook Kit, the team used graphics from internal components of the kit to create a lead-up campaign and build hype for the launch. The graphics and short-form video integrated its layouts, designs, stickers, and more into the creative assets. The Wall Calendar launch promotion captured the theme of “planning one’s next national park adventure” using the stunning photography from the calendar.

Be sure to follow America’s National Parks™ (Facebook | Instagram) and Passport To Your National Parks® (Facebook | Instagram), subscribe to the America’s National Parks™ email list, and check out the two new products using the buttons below.