In May 2020, Eastern National launched 10 strike teams to develop strategies to guide our work going forward. Our overarching goal for the foreseeable future is a return to financial stability. Teams are focused on four priorities that will help us reach that goal: safety, employee retention, cash flow, and profitability. The work our strike teams do will help to develop our policies and plans for how EN operates this year. It will also outline where we will focus our time and resources for the remainder of 2020.
Here is a summary of the teams, the team leads, and the areas of focus:
Safety: Carica Williams, office administration manager; Mark Vineburg, operations support manager; and Andrea Singmaster, human resources and employee benefits administrator. Develop policies and practices related to employee, partner, and visitor safety.
External Feedback: Jason Scarpello, creative director. Survey park enthusiasts to help determine how and when visitors will return to parks.
Reporting Team: James Winter, systems analyst. Develop reports to support strike teams and future operational needs.
Inventory Turns: Julianna Haviv, merchandise manager. Develop best practices for converting inventory to cash.
Expense Management: Andrea Heaton, controller, and Dan Doyle, senior accountant. Work with 13 sub-teams to identify opportunities to best manage expenses.
Financial Scenarios, Inventory Replenishment, and Cash Flow: Heidi White, chief financial officer. Develop three revenue and expense scenarios with cash flow projections, along with guidelines for inventory replenishment.
E-commerce: Megan Luther, America’s National ParksTM buyer. Identify opportunities to increase e-commerce revenue quickly with a low investment and high return.
Interpretive Services: Corinna Richards, director of retail north. Determine how to proceed with non-retail activities.
Store Alternatives: Stacy Madalena, director of retail south, and Corinna Richards, director of retail north. Review highest volume stores to assess revenue-generating risks and consider alternative setups to maximize revenue.
New Revenue: Jess Green, Outer Banks Forever director. Work with four sub-teams to explore opportunities for philanthropy, sponsorship, retail growth, new products, revenue beyond retail, and more.